Monday, July 22 10:30 a.m./

THE EINSTEIN EFFECT: EINSTEIN’S HEAD AND EINSTEIN’S HEART w/ BENYAMIN COHEN

Benyamin Cohen manages the official social media accounts for Albert Einstein, where the world’s favorite genius has more than 20 million fans (more than most living celebrities). In his new book, “The Einstein Effect,” Benyamin embarked on a funny and fascinating global quest to unearth Einstein’s ongoing relevance today (including interviewing two Rabbi Einsteins). Einstein was named Time Magazine’s Person of the Century, and his legacy as a humanitarian far surpasses his scientific achievements – namely his role in rescuing fellow German Jews from the Holocaust, his work in the Civil Rights Movement, and his staunch efforts in creating the State of Israel.

Benyamin Cohen is the News Director of the Forward, America’s oldest and largest Jewish newspaper. Cohen has a bizarre side hustle managing the official social media accounts of Albert Einstein, where the world’s favorite genius has more than 20 million fans. He is the author of “The Einstein Effect: How the World’s Favorite Genius Got into Our Cars, Our Bathrooms, and Our Minds” and “My Jesus Year: A Rabbi’s Son Wanders the Bible Belt in Search of His Own Faith,” which was named one of the best books of the year by Publishers Weekly and for which he received the Georgia Author of the Year award. He is based in Morgantown, West Virginia, where he lives with his wife, three dogs, a cat, and a flock of chickens known as the Co-Hens.

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